MarketPoint Realty was envisioned by Jacob Geringer during the real estate recession of 2007-2008. Jacob was appraising homes for foreclosures, bankruptcies, and short sales for families who had fallen on hard luck at no fault of their own. He wondered how many of these people could sell their homes if a realtor would list it for less than the standard 6-7%. A lightbulb went off and the concept of an alternative, a full service brokerage with a consumer-first focus, was imagined.